Description
Every day people produce loads of data about themselves simply by living in the modern world: they click Web pages, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the 21st century, a savvy group of mathematicians and computer scientists sifts through this data to determine how to manipulate people’s behavior–what they buy, how they vote–without their even realizing it. Houghton Mifflin
