Description
Create effective and impactful dashboards within your organization and build engaging content by learning to use Google’s Data Studio. This book teaches you how to use Data Studio to release your locked up data and turn it into beautiful, actionable, and shareable reports that can be consumed by experts and novices alike. This book takes you through the basics of building your first report, showing you how to deliver your own custom visualizations to influence actions and raise revenue. You will learn to employ Data Studio to centralize the power from Google Analytics, Adwords, and a multitude of other popular data management tools to help users visualize and act on them in a seamless way. By using these tools, teams can collaboratively work on data to build their understanding and turn their data into action. What You Will Learn Combine various data sources to create great looking and actionable visualizations Reuse and modify other dashboards that have been created by industry pros Use advanced features like calculated fields, cleaning up data, and data blending to build powerhouse reports Who This Book is For Users already using or learning Google Analytics, SEO professionals, digital marketers, and other business professionals who want to mine their data into an actionable dashboard. Grant Kemp is a Data Studio specialist who regularly delivers trainings and speaks at conferences and meetups to share the transformative power that Data Studio can offer. He has helped a wide variety of companies from small retailers, to multinationals to start using Data Studio. He currently works at Photobox where he builds solutions with Google Analytics, Google Tag Manager, Data Studio and a bevy of other tools to help teams generate more revenue through data. Grant has over 18 years experience in digital, starting out as a developer and working across multiple verticals including e-commerce, publishing, startups and travel. He has deployed data solutions within a bevy of well-known companies such as Dreams, Gap, Photobox, Missguided, Arsenal Football Club, and Virgin, among others. Chapter 1: Hello World of Data Studio Helping Users to build their first Data Studio reports Chapter 2: Turning Excel into an Excellent Dashboard for Cake Company We transform a horrible looking excel spreadsheet into understandable data visualisation Chapter 3: Let’s help Google to visualise their Analytics We go into the basics of building a dashboard for Google to help them sell more on their Merchandise store (Free Data set) Chapter 4: Ugly Duckling Report Lets give a makeover to this report for a Cosmetic Company and turn it into a beautiful swan Chapter 5: Slice and Dice data to make a beautiful Restaurant Dashboard Show the various ways to filter data Chapter 6: Turning Complex into Simple with Data sources Show how to blend data to make it useful and easier to understand Chapter 7. Spiders! Build a Spider chart to visualize custom data (This not a default option for visualising data so we need to get users to build their own special control using basic javascript) Chapter 8: Bringing it together We use a fictional store and build out 3 reports for the key members of the team including the CEO
